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Product is the key

Product is the key. This key is mainly reflected in two aspects: one is to create a new product category; Second, focus on product quality and design.

What is a brand? Real brand, category are those that represent their brand. Luggage products to create a new class, so that the brand has become the representative of the category, is the luggage enterprises to build the brand's core mission. In addition to create a new class, bags of quality and design, but also the basic work of brand building.

Channel brand success

We know that the channel's core mission is to undertake the transfer of goods from manufacturers to realize the value of the consumer. In fact, the role and value of the channel is not limited to this. In terms of branding, the channels can also play a significant role.

Channel terminals have a direct impact on the brand image of luggage products. Terminal is like a mirror, what kind of products, we can show to match the price. Channels and in many cases end with a certain media functionality, since it is the media, it will have the effect of brand communication and promotion.