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Market competition incentives

International brands have entered China, the high price of international top brands profits, market share is also expanding. While domestic brands more focused on the level of prices and shallow channels, and their large market share, but profit is very low, only in order to win. In the end it is a small number of high-end brands, but lacks personality and appeal of these brands, unable deep emotional resonance with consumers; product homogeneity, everyone seems to compete on the same plank bridge.

E-commerce trend

E-commerce transactions cheaply and efficiently. Buyers and sellers to conduct business activities through the network without intermediary participation, reducing the relevant aspects of the transaction. The seller may be through the Internet product, promotion, to avoid advertising in the traditional way, made prints and other large expenses. The traditional shop floor trading platform, e-commerce trading platform, greatly reducing the rent stores. Network can aggregate the power of people to the various needs of a small number of easily bringing together orders to manufacturers, so the manufacturers settled in both sales soared, but the precise production. Wholesalers or retailers, as soon as possible to enter the e-commerce will be a wise choice.